For over a hundred years when one wanted to go to the movies one saw a film that was of interest, found a theater that was showing it and then went to buy a ticket, arriving early if it was popular. The one sat through 30-40 minutes of painful video from ads to previews, oftentimes breaking eardrums.
Now it has changed. Really. You must go on line, choose your seat, choose your time, buy your ticket, and then off to the theater you go. There is no first come first served at the ticket counter, and in fact there is no ticket counter, just a scanning device that allows you entry into massive seats and still the same boom box.
But I suspect that one can now arrive respectfully late, avoid all the promos, and just see the film. This is a cultural change and I wonder where it may take us.