Tuesday, September 24, 2019

Rules for a Turn Around, I think

I spent three years with turn arounds, namely companies whose owners did not get what they expected and they wanted some liquidity on their investment. I did six. Now there are three steps in a turn-around.

Step 1: Fire half the people. I did this based on the last digit in social security numbers. Mine was odd so all even went. As the turn-around person, you really have no time to find out who is good or bad. You just must cut costs.

Step 2: Raise prices. Your customers will tolerate it a bit and in most cases they will not notice for a while. Thus you increase revenue.

Step 3: Sell the company as fast as possible. Now you have lower costs and higher revenue, you have a short window to get some "greater fool" buyer to cash you out. Speed is of the essence.

Having done this I see the Kraft-Heinz debacle.The NY Times noted:

In nearly all its deals, 3G’s strategy is fairly simple: Slash expenses, improve profitability and, typically, increase revenues by acquiring other companies. Repeat. The firm’s zero-based budgeting requires managers to justify every expense on an annual basis, not just build on the previous year’s budget. (3G did not respond to a request for comment, and Berkshire Hathaway declined to comment.) When Kraft and Heinz merged,..., a Brazilian economist who had led Burger King, became chief executive of the combined company. He told analysts that the merger would yield $1.5 billion in annual cost cuts.

What happened? Simple, they forgot Rule 3, never keep the dog you starved and taunted.