Thursday, December 10, 2020

"Turn your mike on"

 I had the chance to watch some of the FDA Expert hearing today. I was amazed. My daughters 2nd grade class was more organized. The member would continuously fail to turn on their speakers, speak over others, speak into microphones which sounded as if they were 20,000 leagues under the sea.

One would have expected that there would be some media competence and prior planning at the FDA. This collections or a brain trust demonstrated the most incompetent use of the media we have all been living with for the past year.

In 1989 I wrote a paper while back at MIT on multimedia communications and Session Management. It described how to handle this situation. It is now my most downloaded paper. The point being that managing multimedia sessions is a complex but highly doable process. It just requires planning and coordination. The underlying problem is that the experts on the panel seem so microscopically focused that anyone not experienced in dealing with these folks would walk away terrified about the vaccine being some approved. 

Regrettably they failed to understand the world was watching and they frankly were not ready for prime time.