Some Thoughts on the Pandemic

In the field of marketing one looks to get a target market. To do so we need both demographic and psychographic measures as who in turn has a propensity to buy so that we can then promote and persuade this group. By understanding their demographics and psychographics we know what to say and where to say it.

Now with COVID-19 we can apply the same techniques in a rather simple manner. If we know the infected we then just use their social media train. From that we get both elements plus we get all their contacts. We can then cross tab the results and find out the clusters and better focus our approach. Perhaps it is a male, 23-35 years of age living in Bushwick who takes the A train to 42nd street each day. Just a guess. But the data is there. Instead of fallacious epidemiological data methods, often rant with useless assumptions and erroneous parameters, we get targeting data based upon current factual relationships and understandings.

Then we can reverse engineer the social media platform to target the next anticipated infected to hopefully quasi-quarantine them. Thus instead of a sledge hammer a la Trump, we can use our brain and data readily available to focus on remediation.

Just a thought for the day. Probably will not work since these platforms are not know to be supportive of the prosperity of the US population.